1.2 Jaguar Land Rover
3: Logo of Jaguar Land Rover (Sur, 2016)
Land Rover (JLR) is the world’s leading producers of premium cars. It is also
known as a Britain’s largest automotive manufacturer which designs, engineer
and manufacture in the UK. The two iconic brands of Jaguar Land Rover include
Jaguar, with a range of luxury saloons, sports cars and luxury performance SUVs
and Land Rover, which encompasses a portfolio of premium all-terrain vehicle (Jaguar Land Rover, 2015).
Jaguar Land Rover vision is “We are entering the largest, fastest industrial
revolution ever, driven by decarbonisation, air quality, digitization, connectivity,
automation and technology. Against this backdrop we see endless exciting
opportunities to create a world in which we will live safer, better, more
connected and mobile lives (Jaguar Land Rover, 2017). Moreover, the mission
is “We want to deliver more great products, faster that we have ever done before,
we want to be leaders in the field of environmental innovation and we want to
be sure our customers always come first (Jaguar Land Lover, 2018).
addition, the Jaguar vehicles comprise the F-TYPE Coupe and Convertible
two-seater sports cars, XJ saloons, the XF and XF Sportbrake, and the new XE
sports saloons. The Land Rover’s range of products comprises the Range Rover,
Range Rover Evoque, Range Rover Sport, the Land Rover Discovery, Discovery
Sport and Defender (Jaguar Land Rover, 2015).
4: Global Footprint Fiscal 2016/17 (Jaguar Land Rover, 2017)
on figure 4, its shows that the Jaguar Land Rover Global Footprint Fiscal
2016/17. In the United Kingdom, the Jaguar Land Rover has four principle
automotive manufacturing facilities at Solihull, Castle Bromwich, Halewood and
the Engine Manufacturing Centre at Wolverhampton. It also has two development
facilities in the United Kingdom at Gaydon and Whitley. The company also owns a
joint venture manufacturing plant under its China Joint Venture, in Changshu,
near Shanghai, Nitra in Slovakia, Rio de Janelro in Brazil, Graz in Australia
and Pune, in India (Jaguar Land Rover, 2017).
In Fiscal 2013/14, the Jaguar Land Rover has grown
with revenues of almost 19.4 billion (up 23%) on retail sales of 434, 311 units
(up 16%), EBITDA of 3.4 billion (up 45%) and profit before tax (PBT) of 2.5
billion (up 49%) (Jaguar Land Rover, 2014). After a few year,
the Jaguar Land Rover revenues was increased at 24.3 billion in Fiscal 2016/17,
up from the 22.3 billion in Fiscal 2015/16, primarily reflecting strong retail
sales of 604, 009 units (up 16%) on the 521, 571 units in Fiscal 2015/16. The EBITDA
of 3.0 billion (12.1%) in Fiscal 2016/17, down slightly from the EBITDA of 3.1
billion (14.1 %) in the previous fiscal year with the profit before tax of 1.3
billion in Fiscal 2016/17 (up 21.0%) compared to 15.7 per cent last year (Jaguar Land Rover, 2017).