Millennials are more engaged in
rating products and services, they are more prone to uploading videos, images
and blog entries to the web. They have clear preferences for using
certain channels (social media platforms) depending on the content they want communicate.
Millennials want to be heard and find it extremely important to share whatever
they feel is relevant; moreover, growing up in a globalized world meant that everything
was connected, being interconnected has paved the way by making it easier to divulge
with others. Millennials want to acquire knowledge from each other
and interconnectivity amongst millennials makes sharing extremely important. (Van
den Bergh et al., 2014).