Consumer-generated advertising

Consumer generated advertising has certainly changed the way advertising is done. As a matter of fact, this is a trendy topic in the whole aspect of advertising.

It should be known that this is a form of advertising that revolves around consumer generated media. This approach to advertising is mostly defined by content. In this case, it can mostly be on various blogs and other forums. Most of this sponsored content has occasionally had links that enable the consumer to go to the home page of a given product (Moskowitz 7).

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There are cases where this links can end up pointing to other products that might entice the consumer. Currently, there is a large debate on the effectiveness of consumer generated content and its position in the world of advertising.

Therefore, what will happen to consumer generated advertising in future? This is a question that many experts have been asking themselves as time goes by. There are ongoing efforts to connect with various prospective consumers and this is where consumer generated advertising has come in.

It should be known that this approach to advertising has generated a lot of press (Moskowitz 14). This has mostly been because of their innovativeness that has continued to entice consumers. Therefore, consumer generated advertising has had a notable impact on marketing practices and this is a fact that we can not run away from.

In a broad perspective, consumer generated advertising has changed the way advertising is done because it engages consumers unlike other forms and approaches. Many people can easily participate in this approach to advertising and most consumers are willing to take part in it.

As a matter of fact, consumer generated advertising allows consumers to be creative and that is why it has revolutionized marketing practices.

Consumers have shifted to this form of advertising because it gives them an opportunity to own the information that is being given (Yohn 15). All in all, consumer generated advertising has been successful in a broad way and this is undeniable. This means that most companies and organizations are likely to embrace this approach and idea as time goes by.

In this case, we are trying to say that consumer generated advertising has had a major impact in the market. People are putting in a lot of time and efforts in this approach to advertising because most consumers nowadays demand quality.

Consumer generated adverts create a lot of buzz and attention and that is why they are considered valuable than other adverts (Perry 18). Therefore, it is quite obvious that these adverts reach a wide target audience than other media placements.

Consumer generated advertising needs a lot of good content and this has forced marketers and companies to be occasionally creative for them to remain relevant. There have been no instances of failure as far as this approach to advertising is concerned and this means that this is the way to go.

These adverts are cheap and this means that many organizations will prefer them over the traditional media budgets. Consumer generated advertising has a lot of built-in audiences and this explains why it has a lot of potential. As a matter of fact, it is the most cost effective form of advertising that can be found in the market.

Consumers’ passion for a given product can easily be measured through consumer generated advertising and that is why this will ultimately change the way advertising is done (Moskowitz 15).

Through interaction, consumers can give good ideas that can be used by advertisers and this will shift the way advertising is done. The web offers a good avenue of communicating with different consumers and that is why consumer generated advertising is here to stay.

Works Cited

Moskowitz, Robert. Are Consumer-Generated Ads Here to Stay? 2006. Web. 29 March. 2011.

Perry, Neil. Top Lessons Learned in Consumer-Generated Advertising.2008. Web. 29 March. 2011. learned-in-consumer-generated-advertising

Yohn, Denise. Do consumers always know best? 2006. Web. 29 March. 2011.


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