Cultural the “natural” relation of culture to geographical

Cultural globalization is the process by which ideologies, values, beliefs, goods, services, ideas are shared across the world in a way that intensifies social relations. This process is done via deterriorialization and glocalization that brings about a global culture that we see today in societies. It is marked by the constant consumption of cultures that has pervaded almost every society via the media, television, Internet, popular culture, and even via travel. The exchange of cultures allows people to create social relations that have become international in scope. National and regional boundaries no longer limit the transmission of cultures. It  helps establish both individual and collective identities as it is able to share norms and knowledge with which people relate with and even adopt. It intensifies the interconnectedness between different cultures and peoples. Global culture – There is no such thing as a global culture in the sense that cultural globalization implies a form of cultural imperialism and the consequent threat of a loss of distinct non-Western cultural traditions. The power of imagining the world as one is held by those who also wield economical and political clout in the world (the West). Not only is this eurocentric, but it also records history as being dominantly held by the West, when there are also other cultures in existence around the world. Therefore, the important part about global culture is actually making cosmopolitanism work, in a way that does not impose any one particular, culturally inflected model.Deterriorialization is understanding the effects of globalization as they are felt within particular localities. The vast majority of us live lives that are more connected to the local stage, but globalization is rapidly changing our experience of this ‘locality’ through deterritorialization. According to N. G Canclini, it is ‘the loss of the “natural” relation of culture to geographical and social territories’ (García Canclini 1995: 229). It means that the significance of the geographical location of a culture is eroding. No longer is culture so ‘tied’ to the constraints of local circumstances. Deterritorialization is not simply the loss of the experience of a local culture: it is not as though localities, and the particularities, nuances and differences they generate, suddenly and entirely disappear. Localities, on the contrary, thrive in globalization even to the point of the violent contesting of local territory along ethnic lines. Deterritorialization refers to the integration of distant events, processes and relationships into our everyday lives and it is this added dimension of experience that accounts for the attenuation of the hold that local particularities have on modern cultures. This is our increasing routine dependence on electronic media and communications technologies and systems.Deterritorialization not only disturbs and transforms local experience, it potentially offers people wider cultural horizons. In various ways – through increased travel and mobility, the use of new communications technologies and the experience of a globalized media – people effortlessly integrate local and ‘global’ cultural data in their consciousness. Deterritorilization changes our experiences of local life, it may promote a new sensibility of cultural openness and global ethical responsibility. Glocalization is the adaptation of international products around the specificities of the local culture. This allows local markets to enter the global scene where world markets compete. An example of glocalization is McDonald’s. It tailor’s its menu according to the palates of the locals to suit their tastes, to increase sales and repute. This method is the opposite of the previous mentality of having locals adopt Western practices. According to T. Friedman in The World Is Flat, he talks about how the Internet encourages glocalization, such as encouraging people to make websites in their native languages. Local preferences are not suppressed but rather tapped on. Glocalization can also involve the use of culturally friendly media to encourage the acceptance of foreign products among a local audience.