Interactive or online marketing is quickly gaining focus of most contemporary marketing strategies. Online marketing involve websites and other electronic commerce transactions potentials. The amount of sales is often the unit for measuring performance, thus the amount of transactions generated through online advertising determines the capability and effectiveness of this interactive form of medium (Plummer et al, p.33).
According to (Wimmer and Dominick, p.33), the internet is a medium that is generating a lot of enthusiasm among most people especially the youth and it is equally advancing at a very high rate. Today people engage in an interactive form of advertisement for fun as well as business growth.
Leisure is a strong advantage to the advertisers since they are able to easily find and capture attention of those who are better off financially and have the will to spend. The internet mainly captures attention of the young and middle-aged potential clients, who are dynamic and thus open-minded to capture any new ideas available from the virtual world.
There is a significant increase on the number of people using the internet at the workplace and home setting in the Middle East. According to Wimmer and Dominick (p.33), more than 70% of people in Saudi Arabia have access to the internet at the comfort of their homes and are thus potential clients.
Most of the common products for online trade include books, computers, software, computer accessories, gifts, food products and cars. The products are often not available for consumers within the local markets. The online purchasing provides ease of purchase, convenience, facility to compare product lines, ability to compare prices and easy way of paying (Wimmer and Dominick, p.34).
Internet also offers remarkable possibilities for any form of marketing thus the ease of participation in interactive marketing. Most firms prefer such form of networked marketing, since there are high rates for diversification. There are various benefits of online marketing for both the customer and marketer.
Marketers are able to adjust quickly to the market conditions, are able to build relationship and the procedures are at lowest cost possible. Some of the benefits to the customer include convenience, ability to gain extensive information and little engagement means few or no strain associable to need for persuasion during trade.
Among the Middle East countries, Saudi Arabia has one of the most important markets due to diversification of the market niche and profitable opportunities for marketing both internationally and locally. Some of the major significant aspects of the market include elevated purchasing powers, both locally and internationally because the country owns more than quarter of global oil reserves (Cooper et al, p.104).
This causes the country to experience high consumer demands for oil and other related products including automobiles. The population is also sizable and grows at a high rate. It also has a fast-growing and reliable economy due to dependence on the product imports. However, various factors such as economic instability of oil prices cause the current market trends to normalize especially for the subsidiary products such as automobiles.
The advertisement trends have changed from seller to buyer markets, thus the needs for strategising to the current and future advertising trends (Cooper et al, p.104).
Advertising is crucial in the efforts to get in touch with customers especially those with right enhancement or are on form with latest technological advancements. Face-to-face advertisement is very efficient in Saudi Arabia since it is a concrete reference measure. Facebook has become the current modernized word of mouth.
Most people buy something good and share the experience with their friends and family. The friendly advises on either the good and bad aspects of a product assist in protecting each other from unfavourable products. The aim of informing each other within the social forum helps the business to grow. It is equally a fast way of marketing a new and reliable product since people recommend them during normal conversation or while building rapport.
The benefits of e-marketing strategies are wide but having a facebook page for car dealership advertisement is an excellent strategy for a Saudi Arabian firm. The possibility of gaining unsavoury reputation is easy due to the unidentified promotion strategies but aiming to achieve business growth ought to be the main drive (Gill, p.6).
Beside the fun of enhancing facebook pages, one of the many benefits for the company would be to garner for page popularity. The pages must attract attention in relation to the subject matter, in this case, marketing of cars. The pages enable the marketer to customize information and capture the attention of specific category of audience. The marketer is also able to divert from the common advertisement strategies and build relationship with potential clients or give extra information to market the company as a whole.
When the readers know more about the company, they gunner confidence, trust and embrace the opportunity to know more about the cars. Clients are thus attracted to the site every time they are online because they confidently enjoy any new posting of new models.
Secondly, the company benefits from the ability to form a forum of friends, the use of facebook pages by Saudi Arabia car Dealership Company means that, they are also able to add new friends to the social site. Attractive car marketing article and new information is an attractive feature for most people conversant with internet technology, thus the company is able to capture more and add potential clients as friends.
The ability to provide clients with links to more information about the company and more cars is equally an advantage of using the social pages. Persuasive and encouraging marketing strategies are additional and easy strategies to utilize in social sites or pages.
The ability to avail the latest information about the company bolsters the list of amazing friends who will equally act as marketing entities for this style of social marketing strategy (O’Guinn et al, p.18).
By having facebook page for the Saudi Arabia Car dealership, the number of people or potential clients grows enormously. Currently, facebook is the favourite social networking forum thus the best preference for marketers over other social sites like MySpace. The procedure of using facebook pages to market cars has to take the natural style of social sites, which is to reveal the business through building relationships.
Today facebook has over 200 million global users, thus the reason why is an appealing market niche (Wegert, p.3). Already thousands of marketers in different fields use facebook pages for their marketing reasons, but majority of them are amateurish Junk-mails distributors.
As good marketer aims to use the facebook pages, the Saudi Arabian car dealership company should focus attention of the audience into their profiles. This step assists potential clients to learn and relate to the firm. People interested in social sites have interest in finding background information of the company beside the products.
There is equally a need to search for categories or marketing groups or environments that portray interest to cars. Social sites also provide group of people in similar field of interest where it is easy to share knowledge and new content regarding latest models of the available automobiles. It is also possible to share content among friends who may be potential clients.
These strategies assist in reaching almost the entire network of millions of subscribers within the shortest time possible.
Cooper, Scott. Grutzner, Fritz and Cooper Birk. “Tips and Traps for Marketing Your Business.” New York, NY: McGraw-Hill Inc. 2008.
Gill, Baltej. “Facebook Strategies for Business: Learning how to monetize the faster growing social sites.” We Simplify the Internet, (WSI). 2010. Web. October 25, 2010.
Plummer, Joe. Rappaport, Steve. And Hall, Teddy. “The online advertising playbook: proven strategies and tested tactics from the advertising research foundation.” New Jersey, NJ: John Wiley and Sons Inc. 2007.
O’Guinn, Thomas., Allen, Chris. And Semenik, Richard. “Advertising and Integrated Brand Promotion.” Ohio, OH: South-Western Cengage Learning publishers. 2008.
Wegert, Tessa. “Customized Ad Content Sounds Great.” ClickZ.com. 2009. Web. October 25, 2010.
Wimmer, Roger. And Dominick, Joseph. “Mass media research: an introduction.” Cengage Learning, 2005.