BASIC SPORTSWEAR TO HIGH FASHION: LIZ CLAIBORNE
Q: What actions by others in the industry
might be of greatest concern to Chazen?
1. Liz Claiborne is the largest women’s
apparel manufacturer in the world, and Jerome Chazen as the Chairman might have
some concerns with regards to the actions of others in the industry. Such
action changed in the customer’s preferences like social, economic, educational
and ethnic factors as time passes because while every entrepreneur around the
world and in every industry it thrives by taking the consumer by surprise and
turning their dreams into realities while Liz Claiborne was doing the opposite
and its competitors have become entrenched in a pattern of discounting
merchandises. Moreover, Chazen concerned was to analyze to industry’s
environment and the market economy, the ever-changing fashions trends across
the globe and he also cannot consider whether Liz Clairborne strategy will
still continue to remain effective despite rapid changes in the market economy
and the fashion industry.
Q. Comment on the internal consistency of
what is done strategically at Liz
Do goals, strategies, administration, and strategic control seem to be in
2. To comment on the internal consistency of
what is done strategically at Liz Claiborne and if goals, strategies,
administration, strategic control seem in harmony or not, I would then say that
it is in harmony and that goals, management, and strategies are well in control
rather than in conflict because everything seems to be in accordance with what
its senior vice presidents of marketing, Wendy Banks, that the company truly
believes it was built by the customer. Since its customer-driven planning was
integral to the company’s success. In addition, its sophisticated computer
system is known as System Updated Retail Feedback (SURF) keeps the company in
touch with what fashions trends are the most selling in the market globally.
Moreover, the administration was harmonized with its goals and strategy because
Division heads have made its planning process according to customer’s reaction
to particular sales, styles, sizes, and colors of fashions trends in the
market. As well as Liz Claiborne is with harmony and in close contact with its
retailers and has maintained its consistency in the presentation of its
merchandise as it ensures that their clothing is arranged uniformly according
to its Lizmap diagram.
Q. What collective strategy opportunities
might exist for Chazen to consider?
3. The market economy is always changing and
Liz Claiborne should always consider the changing industry dynamics and Chazen
might consider some collective strategy opportunities for the company to remain
strong and be where it should be for the next generation to come. Hence, Liz
Clairborne should consider some new strategy opportunities, such as conducting
a SWOT analysis for the company to identify various factor both internal and
external that can be used as a good marketing and management strategy for the
company, be able to engage to new fashion designs and products that could give
the market and the consumers a better interest, engage in online selling of
products to get wider consumers across globe.
Stephen P. Management / Stephen P. Robbins, Mary Coulter. — 11th ed. p. cm.