In and emotional wellness issues” and that a

In the recent years communication and
innovation has been enhanced in a way that no one at any point could have ever
envisioned. With the invention of the television in 1926 by John Logie Baird, the
television became the primary device for amusement. This with the creation of
the internet expanded mass media.  In
most homes in America, there is at least a TV, internet, and a cell phone.  Mass media is intended to connect with large
groups of people using diverse forms of innovation. Its purpose is to give
information to society.  From the minute
one wakes up in the morning to the time one goes to sleep, one is constantly
bombarded with media influences. With this constant influx of images society
now uses TV and media as baselines for how it should function. This is clearly
seen in the relationship between media and body image. The media’s depiction of
self-perception influences adversely through creating body dissatisfaction
which can lead to low self-esteem and a higher risk of eating disorder. This powerful
influence is seen heavily in children, teenagers, and young adults.

            In contemporary settings, the impact
of the media on all parts of culture and society has spread especially with
body image. Body image is how one views their outer appearance. Collins (2013)
reported that a person’s body image is believed to be, to a limited extent, a
result of his or her own encounters, identity, and different social powers. A persons’
physical appearance in connection with others can shape his or her
self-perception of themselves. A poor body image and low confidence contribute
to body dissatisfaction. Body dissatisfaction is a term used to express the
inclination that individuals may have that their real physical appearance isn’t
how they would appear in a perfect world. 
They likewise express that body dissatisfaction has been connected to
“basic physical and emotional wellness issues” and that a person
encountering body dissatisfaction is more likely to develop an eating disorder.
The media may impact one’s self-perception in such a route through the
consistent depiction of the “thin perfect” or “what’s hot and what’s
not”. There are numerous things that impact a person’s self-perceptions, such
as parenting, education, relationships etc. However, the media plays a major
role in telling people how they should look or act according to society. A
shockingly expansive number of people, especially young ladies develop body
dissatisfaction with the result of thoughts progressed by the media.

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The media uses stereotypes to portray
what a “normal” body should look like. Women are often shown
unrealistically thin and men with muscles larger than life. The idea that these
unrealistic bodies are normal and healthy can be quite damaging to one’s body
image. The media communicates the “thin ideal” in practically every
way that is available. Not exclusively are the models on the fronts of
magazines and in ads personifying the “thin ideal”, but also the
cartoon characters in TV programs and films are quite often depicted as thin
and attractive. Kids are now exposed to what society thinks is beautiful from a
young age.  For example, in the movie
Shrek the main character when the princess is green, larger, and more masculine
she is labeled as ugly. When the prince is thin, attractive and feminine she
labeled as pretty.  The media is teaching
kids today that fat is bad and thin is good by making films such as Shrek.
Tatangelo and Ricciardelli (2017) conducted an examination that focused on
children and media-related social comparison, and how it affected their body
image whether it be positive or negative. The children were from ages 8-10.
Tatangelo and Ricciardelli (2017) reported that body image issues were more
common among girls than boys. Their findings also stated that girls would
compare themselves with the media in a negative way and boys would view media
comparisons as inspiring rather than negative.

Even though advertisement is meant to
persuade us to purchase things, advertisements rarely use normal people in the
ads. The average American female wears a size 12 to 14. The media depicts the
average American female as wearing a size 2 or 4. Apparel architects regularly
say they utilize thin models because the garments essentially look more
appealing on them. What’s more absurd is that photographs of models in print
promotions are frequently “touched up” to camouflage minor blemishes
or influence the model to seem considerably skinnier than she truly is. These
“false body image” advertisements, indicating bodies that are not
genuine have a sweeping impact. One would think that society could discern when
advertisement is not genuine. For example, when one see’s a puppy commercial that
has a talking pooch in it, a person is not tricked into thinking that puppies
can truly talk. However, despite everything people tend to trust what we find
in the media, especially around body image.

The steady stream of unreasonably
thin pictures can create feelings of inadequacy, anxiety, and depression. It
can even prompt the development of dietary problems like anorexia and bulimia.
Cazzato et al. (2016) stated that repeated exposures to thin-admired body
shapes may modify a woman’s view of what normal and perfect bodies in society
look like. The purpose behind the study was to examine whether exposure to
overly thin and round body shapes may change the esthetic appreciation of
others’ bodies and the perceptual and cognitive-affective dimensions of body
image in patients experiencing anorexia nervosa. Over half the patients
responded negatively to the round women and positively to the overly thin body
types. When asked why they felt this way, most of the women expressed that being
thin was beautiful.  The woman made the
correlation that models that the overly thin models in the magazine were
beautiful. It is hard to find a “normal” looking women in today’s media. The
thin-perfect model is continually promoted. Researchers believe that the
consistent reminder of the super skinny model will eventually desensitize todays
youth and began to influence them to think and feel this is ordinary. However,
these models are thin to the point of unhealthy, where to achieve such a level
of slenderness one would need to take radical measures. Because of this new
normal there will be a consistent condition of disgrace or blame. Constantly
making these comparisons is unhealthy for one physically, emotionally and
mentally.

Social media is a great approach to
associate with others, share encounters, feelings and express thoughts. Be that
as it may, it can have a dark and dreary side for body image. Researchers show
people who frequently use social media are more likely to experience some form
of body dissatisfaction. Social media can be toxic and harmful to one’s body
image. Most social media outlets are profoundly visual and collaborative, and
appearances is vital to flourish. Being able to interact with anonymous individuals
online with the simple click of a button often warrants unfiltered negative
comments and criticism. As a result, there pressure to always look one’s best
among their peers.  Individuals regularly
attempt to present picture perfect images of themselves. It isn’t uncommon for
individuals to invest a lot of energy pondering their next “selfie”
opportunity and arranging the correct stance to catch their best and most
appealing self. Individuals frequently alter or add filters to their selfies.
One can take over 100 selfies before they are satisfied with how it looks.  The people’s perception of the new normal is
the driving force behind the perfect selfie. Thus, causing stress over how
others will perceive the photo. People can end up getting caught in a vicious
cycle. One restlessly anticipates the “like’s” and input from others,
and feel discouraged and unsettled if the desired response is not received.

False body image advertising is real
and a growing problem in society. There is an ethical responsibility of
advertisers and producers of film/television should have would putting content in
front of the public. They are sending a message to a large audience. This message
should be reality as their images could positively or negatively effect people.
Industries such as advertisement and film have distorted what it means to be
beautiful. Anything a person looks at for such a significant amount of hours
will to influence them. The media and body image are firmly related because of
the volume of pictures, ads, television shows, and movies one finds in the
media. With the extreme volume of exposure, one is constantly looking at what
societies say is the “ideal” women. Beauty is no longer in the eye of the
beholder, but rather in an image on the TV screen or model in a magazine.

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