Magnitude in communication across all professional fields underscores the intent and purpose of such communication. In fact the history of communication has bent towards lesser communication that guarantees quality. In the field of art and design, two main aspects stand out in providing a generalization that justifies the case for lesser communication.
The technical communication aspect refers to the tools that are used to develop and deliver the communicated message. The advancement in technology today has created and developed numerous communication channels. The traditional method of face to face communication has suffered numerous alterations that have revolutionalised the communication process.
Every message has to be transmitted through a channel or media. The communication field has created room for different varying versions of similar or substantially different channels that have been adjusted to suit the professional requirements of the time.
Technical communication entails the strategic and analytical use of machines or tools within the communication scope in their complex or simple versions.
It involves extensive analysis of the results of language mathematics which provide a summary of the effectiveness of using a specific function of technology or the technology as a whole. It allows for the adjustment of such technology to meet the objectives of the profession and the purpose of its adoption.
The more the number of channels available to the communicator the lesser the relative effectiveness of each channel (Andeweg et al pp 272). The technical aspect of communication in art and design provides a solution to the font verses type debate.
There are numerous advanced deviations and versions of font styles available thanks to improvements in software technology. This development comes into conflict with the consumer’s knowledge of the specific font type.
For instance every other person is familiar with the font type Times New Roman. It is therefore quite easy to identify with the formal effect that has been associated with this font. However if there is more than one font in the massage even with the prominence off a single font the message looses the intended touch.
The public communication aspect engages the effects of language and numeracy related aspects of the communication process in the resultant interactive understanding and interpretation of a message by the target community context .The extent to which a communication device delivers the intended message within a limited amount of time (Andeweg et al pp 271- 284).
The public aspect engages in the application of mathematics in the analysis of the existing demands and needs of the public and the target of the communication initiative.
The situation as it is allows for a very limited timeframe for a communicator to deliver their message. As it were the longest the communicator has in an active environment is one minute and this period could even be less depending on the substance of the communication effort (Caricato pp 496-514).
The public communication aspect evaluates how well the message as a whole succeeds in informing the respondent of the message within the allowed timeframe without mis-informing or dis-informing such an individual. The art and design field has offered numerous alternatives in as far as pattern is concerned.
Everyday someone comes up with a new pattern that they hope will override the place held by previous ones. Statistical analysis of the effect of use of more than one pattern indicates that the more the number of patterns in a communication devise the lesser the effectiveness the message has.
People are more ready to understand simplistic patterns than where they are left to identify the collection of such patterns. This also applies in the application of colors. The more the number of colors used the lesser the effectiveness of the message.
More communication is not always better. This will depend on the various factors and interests that are represented in the communication process. This position however cuts across the general view.
Andeweg, Bas. de Jong, Jaap. & Hoeken, Hans. “May I have your attention?” Exordial techniques in informative oral presentations. Technical Communication Quarterly, 1998. 7(3), 271- 284
Caricato, Josephine. “Visuals for speaking presentations” An analysis of the presenter’s perspective of audience as a partner in visual design. Technical Communication, 2000. 47(4). 496-514.