Nestle is an international
brand and the world largest food and beverage company which has more than 2000
brand in 191 countries around the world. The history of nestle was initiated
from the year 1866 with the foundation of Anglo Swiss. In 1905 Henri nestle who
was a German-born Swiss confectioner and founder of nestle, merged company with
Anglo Swiss and now it is known as nestle group.
The word nestle is a German
word which represents a nest and the logo indicates the depicted young birds being
fed by their parents, hence in this way forming a link with the company’s
specialization. (thain, 2014)
Corporate social responsibility
working in the society takes benefit from the society itself and that is the
reason why the corporation member of society itself needs to take certain steps
that would help in the improvement of the society. The improvement might be
environmental, social, cultural and so on.
So this process of corporation helping the society voluntarily is known
as corporate social responsibility.
social responsibility is an idea with numerous definitions and practices. The
way it is comprehended and actualized varies incredibly for each organization
and nation. In addition, CSR is an extremely expansive idea that tends to
numerous and different themes, for example, human rights, corporate
administration, wellbeing and security, natural impacts, working conditions and
commitment to financial advancement.
should be a prospective responsibility for making ethical judgement. As per, the
economic responsibility manager of the corporation should involve only with
legally or economically responsibilities where giving money to a charity with
regards to the income is considered as self-imposed taxation.
According to the ethical responsibility both the
society and business corporation are interrelated with each other that include
inputs i.e. employees, capital and physical resources. Discretionary
responsibility includes unidentified donations with no expectation of a payback
that does the sponsorship for the local event and fund to a charity (boddy, 2016).
Corporate Social Responsibility activities done by Nestle
“Our objective is to be the
leader in Nutrition, Health and Wellness, and the industry reference for
financial performance, trusted by stakeholders.” (Anon., 2017)
market has always focused on their CSR project with their overall umbrella
theme of shared value creation to ensure that the corporation meets the U.N.
prosperity development goals of nutrition, water and rural development. They
perform business that is guided by their values rooted in respect also by
contributing to the society to ensure the long term achievement of their
business. Throughout the business they assure that the following goals are to
Contribution toward agronomy
company is a large-scale also known as an international food manufacturing
corporation that mass- produce the instant coffee, milk, ready-to-cook noodles,
dairy product and other numerous edible products. Nestle company has been
focusing on agronomy assistance. Nestle has been helping coffee farmers of
different countries by providing knowledge of crops and also by providing
barangays with livelihood skills and other opportunities(Miller, 2016). Nestle
has been able to improve the growing method of coffee of Philippines so that
farmers get better harvest and eventually help to increase the supply of coffee
that further enhance the income of the farmers (miller, 2016). As nestle has been supporting upstream
market which benefits them for quality products that quite obviously supports the
downstream market including the customer and consumers creating a Win Win
Contribution toward community and
has contribution toward community and nation by creating different programs to
help the underprivileged members of the society of different countries. Few of
the projects like Cut and Sew livelihood project, Yard and Garden livelihood
project, Suklay and Gunting project, Julius Maggi kitchen project, Miss Kong
Trainor’s program, Street Illuminations Projects has been implemented in many
countries like Bangladesh (hasan, 2015). The company donates money for a good cause, with
acquaintance of a charity partner. Their work force focuses on three areas that
has been supported by the following commitments.
Buildup rural areas
Upgrading the human rights
Promoting honest employment and
toward environmental protection and preservation
Nestle had has been contributing towards environmental
protection and preservation. One of the many contributions of Nestle is a step
of initiation towards greeneries afforestation, as it has made the commitment
of not doing deforestation in 2010. Furthermore, nestle has promised not to
sell any product that includes the process of deforestation during its
manufacturing. They acquired an acquaintance with a non-governmental organization
in 2013 where they got hold of the guides to track and demonstrate the areas at
highest risk of deforestation.
Nestle has also supported Global Forest Watch (GFW) by
joining a number of companies through an online mapping application where they
shared information about the round-abouts of the forests worldwide (Nestle, 2013).
(vision, Goals, Value and Belief)
vision of nestle is to remain the main multinational association in food,
nutrition, wellbeing then wellness.
maximize the utilization of good quality of local raw material.
protect the earth by being focused on ecologically solid business practices,
and considering the need to safeguard on common assets and spare energy.
idea is to be worldwide renowned leading nutrition, health and wellness (NHW)
company (Nestle, 2017)
Nestle goals is to help 50 million children to
have healthier life as well as help 30 million livelihoods in community
specifically associated with its business and make progress toward reducing the
effect in its operations.
Nestle commits to reduce sugar by 5% added to
its products by 2010 (Nestle, 2017)
Upgrade farm economic among the farmers who
provide them goods.
Progress labors’ livelihood and protect children
in their agricultural supply chain (Nestle, 2017).
mission is satisfying their customer by providing the best tasting in their
product and greatest nutritious varieties in a wide choice of food and beverage
categories and other eating instances, since morning to night (Jurevicius,
Nestle values and
Nestle believe in people rather than frameworks
as they do the business according to a set of principles founded on honesty, equality
and general concern for society.
Nestle is concerned on creating a motivation for
believe in constant change focusing on their environment (Nestle, 2010)